Sales Outsourcing > what is it ?

Although outsourcing is more commonly associated with business functions such as HR services, finance and IT, sales outsourcing is not new - companies have actually been outsourcing parts of the sales function such as telemarketing for many years. 

The outsourcing of sales is not as terrifying as you may think. Quite simply, you are indirectly employing experienced and motivated sales professionals without the associated risks and costs of direct employment. Furthermore, you are putting the responsibility of growing your business in the hands of people whose reputation is dependent on delivering results!



Sales Outsourcing > what are the benefits ?

The key benefits to outsourcing your sales function include reducing costs, increasing flexibility while reducing risk, managing results, and producing profitable revenue growth for your company.

The common business issues resulting from directly employing sales staff are avoided by creating a business-to-business relationship:

• Recruitment costs and time lost (agency fees, advertising costs, interviewing time, reading CV’s, etc.)
  
  
• Training and integration into the company (typically at least one to two months unproductive time)
  
  
• High salary and costs for a seasoned sales professional (£30+k basic, commission, car, NI contributions, etc)
  
  
• Increased office costs (additional workstation, pc/laptop, software for contact management, phone call costs)
  
  
• Risk of staff not working out and training costs of maintaining performance if they do
  
  
• Typical sales staff “shelf-life” of 18 months
  

As a result, through sales outsourcing you can:

• Reduce the costs of sales
• Budget for a fixed cost of sales per month
• Enter or explore new markets quickly and cost-effectively
• Concentrate on running your business and keeping existing clients happy!

Sales Outsourcing > is it right for me ?

It is if any of the following apply to you:

• You want to grow your customer base
• You want to achieve profitable growth
• You employ, or are considering employing, salespeople
• Your company lack the sales skills to develop your business
• You do not have the time, or inclination, to bring in new business yourself
• You want to explore or develop new markets
• You want sales to be somebody else’s problem!