Let’s get this on the table to start, everyone hates unsolicited sales calls. Worse than that, everyone hates bad unsolicited sales calls. You are at home relaxing, enjoying your evening after putting the children to bed, when the phone rings. Silence at the other end followed by a voice from a far-flung land. Really? You think I want to talk to you now after the day I have had?
Well, the bad news, like email spamming, is that the high-volume, low-quality approach does work. It is all about the numbers, a traditional telesales approach employing low-skilled labour on low hourly rates and commissioned to make it attractive.
Of course, the vast majority of pure telemarketing companies do that, even in the UK. Thankfully for us, we do not!
How do we see telemarketing working?
Our clients inevitably have companies with whom they would like to build a relationship. In order to proactively target these, we fact find the company including ascertaining decision makers, existing relationships, approximate spend, etc.
Telemarketing gives the intelligence and insight to approach these target companies with a more compelling reason to consider their products or services. A higher-level conversation can be had which immediately raises credibility and sets your company apart from those who are simply ringing around and playing the numbers game…
Ultimately, alongside some immediate requirements, this allows a good-quality pipeline to be built and ensures that you start to work with the type of companies which you perhaps always thought were out of your reach.
Quite simply, by adopting a professional and focused approach to telemarketing, it ensures that it works and helps to profitably grow your business.